yashovardhan

Buildofy

Giving people a reason to stay, and to pay, on Buildofy

Product
Buildofy
Year
2024
Industry
Architecture
Contributors
Dhwaj S., Tanuka A., Puneet V., Pushkaraj M.
Buildofy case study cover

Results

Architectural video platform in India, still growing
#1
Homeowners and architects, with direct leads for architects and showrooms
2-sided

Context

Ten years of great films, and almost no upgrades

Buildofy is India's leading architectural video platform. People watched the films and left, and few paid. Across 50+ surveys and 20 interviews, 80% of free users wanted more value before paying and 60% of architects wanted to reach clients directly. I worked on the redesign with Dhwaj S., Tanuka A., Puneet V. and Pushkaraj M.

01Discovery

Browsing for the next home

Discovery that still feels like the films, with ranked listings, regional and material filters, and the subscription prompt inside the flow.

Why: People searched by style, material and place, and the old search couldn't handle it.

Buildofy: Home page. Each house leads with its story, and the subscription prompt sits in the flow.
1.1Home page. Each house leads with its story, and the subscription prompt sits in the flow.
Buildofy: Continue Watching and New on Buildofy for returning viewers.
1.2Continue Watching and New on Buildofy for returning viewers.
Buildofy: Ranked listings, with regional and material filters.
1.3Ranked listings, with regional and material filters.

02Home page

Everything behind a single home

The video gives you the feel of a house. Materials, finishes, furnishings and eBooks give you the detail.

Why: 80% of free users wanted more before paying, so we added depth instead of a harder paywall.

Buildofy: A home's page, going from imagery into architectural detail.
2.1A home's page, going from imagery into architectural detail.
Buildofy: Tabs for materials, finishes and furnishings.
2.2Tabs for materials, finishes and furnishings.
Buildofy: eBooks, with previews, chapter breakdowns and keyword tags.
2.3eBooks, with previews, chapter breakdowns and keyword tags.

03Buildopedia

Buildopedia

Definitions, projects, blogs and videos linked, so looking up a term leads straight to a real home.

Why: Homeowners couldn't find practical information past the visual inspiration.

Buildofy: The hub: central search bar, tabbed categories.
3.1The hub: central search bar, tabbed categories.
Buildofy: A topic page with definitions, projects and blogs together.
3.2A topic page with definitions, projects and blogs together.
Buildofy: Chapters, projects and blogs on one layout, with video previews.
3.3Chapters, projects and blogs on one layout, with video previews.
Buildofy: Related projects, teams and media, so research doesn't dead-end.
3.4Related projects, teams and media, so research doesn't dead-end.

04Architects

Homeowners meet architects

Search returns architects as well as videos, and architects get onboarding, enquiries and engagement tracking of their own.

Why: 60% of architects wanted direct access to clients and no competitor offered it. This is what turned a UX project into a monetisation one.

Buildofy: Search with live filters and video previews.
4.1Search with live filters and video previews.
Buildofy: Architect profile: visuals plus structured details for comparing.
4.2Architect profile: visuals plus structured details for comparing.
Buildofy: Firm onboarding, including identity verification and NOC documents.
4.3Firm onboarding, including identity verification and NOC documents.
Buildofy: Homeowner enquiries, segmented, with status toggles for follow-up.
4.4Homeowner enquiries, segmented, with status toggles for follow-up.
Buildofy: Engagement dashboard for architects.
4.5Engagement dashboard for architects.

Outcome

What changed

“I couldn’t be more glad than to have you on board. Looking forward to many years of this fruitful collaboration.”
DhwajBuildofy

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